How are you measuring digital marketing conversions on your website? How do you know what’s working and what needs improvement? Even if you have a service-based business, you can set up “conversions” for when people call your office or fill out a contact form.⠀
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The above example is a snippet from a client’s Google Ads account where the “conversion” is calling the business. In 3 months, we’ve increased ad impressions by 400%, increased ad clicks by 36%, increased ad conversions by 27%, and decreased both the cost per conversion and the overall ad campaign cost (decreases of 28% and 12%, respectively).⠀
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Quick Tips:⠀
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– Install Google Analytics on your website⠀
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– If advertising on Facebook and Instagram, sign up for business.facebook.com and install Facebook’s tracking pixel (you can then further customize to track specific events)⠀
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– If you’re utilizing Google Ads, be sure to link your Analytics account and to set up conversions. In most cases, you’ll also want to utilize Google Tags.
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Does this all sound like a foreign language? Then call us, that’s what we’re here for! We offer single services or complete packages.
Measuring Conversions in Google Ads
