Only 4% of iOS users in the U.S. let apps track them. This is after the most recent iOS release from Apple that made it almost effortless to opt-out of app tracking and targeted adversing. This shift in consumer behavior will impact your digital marketing campaigns resulting in less accurate reporting on conversions and even retarget marketing efforts. As always, give us a call or send us an email if you need assistance restructuring your digital campaigns for maximum accuracy and success.
App Tracking and Targeted Advertising
